Step 1 of 7 - Company Information 14% Are You Ready to Light Up Your Business? We are excited to help you discover where your marketing could benefit from a little more FIRE through our Marketing Inspection. Plan on spending 15 to 30 minutes going through the information on this and the following pages. Give as much information as you feel comfortable, but try to answer all of the questions. If you want us to light up your business, we need these details. All information given will be kept confidential and will only be used by our Fire Marshall of Marketing to write up your marketing inspection. Let's start with some basic company information: Your Name* First Last Company Name*Company Website Phone*Email* Address* Street Address Address Line 2 City AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Can you upload a copy of your logo?Tell us a little about your company... What's your company's prior year gross revenue?What's your company's projected gross revenue for this year?Tell us a little about you (what you do for the company, how you got there, etc) Do you make the marketing decisions or do you have a team you consult with? General Marketing Inspection We'd like to understand a little about what your goals are as a company, where your marketing has focused in the past and what you would like to happen in the upcoming years.What are your goals for this year's marketing effort? What are your three year marketing goals? What are your five year marketing goals? Of your marketing efforts, what is currently working? Do you have a marketing plan/blueprint?Can you upload it? Or some of your marketing materials? Like a brochure or business cards?What is your current marketing budget?If you don't have a marketing budget, are you willing to create one?What do you hope to change by changing/increasing your marketing? Who is your ideal customer? Social Media Inspection Social media that sells is one of the cornerstones of any good marketing effort.Facebook Page LinkTwitter Profile LinkGoogle + Page LinkYouTube Channel LinkOther Social Media Links Who is managing your online reputation?Have you claimed your Google Places listing?How many reviews do you have on your Google Places listing?Where do you have other reviews? And how many on each?Of the following which do you have a listing on? Superpages, Yelp, Yellow Pages, or other citation sites. Website and SEO Inspection Now we're going to peek under the hood of your website and see if it needs more fire.When is the last time you updated the look/feel of your site?Who is managing your SEO?What keywords do you focus on? Where does your site rank on Google? For which keyword?Where does your site rank on Yahoo? For which keyword?Where does your site rank on Bing? For which keyword?Which of your products sells best on your website?Which is the highest converting page on your website? (please provide link)What is the conversion rate?What is the sales funnel for that page? Public Relations InspectionWe need to know how well you are reaching out to your community.How often do you add a new service, product, feature, option or technology to your business?How often are you issuing press releases?How often are you writing new blog posts?How often are you emailing your clients?How often are you emailing your prospects?How many are on your email list?How often are you creating new video to show prospects and clients?Please provide a link to your most viewed video: Paid Marketing Inspection Are your marketing dollars being spent wisely? Let's find out!Are you currently running any campaigns through Adwords?Are you running any Facebook Ad campaigns?Are you running any YouTube pre-roll or ppc campaigns?Are you advertising in any trade publications, website, or directories?Are you paying for other direct to consumer advertising?Are you attending and participating in industry events or consumer events?Can you upload a picture of your booth or design or giveaways?Can you please summarize the content of and the success of these paid marketing efforts? Competition Inspection How well do you know your industry? Let's find out!Who do you consider your biggest competitors? What are they doing better than you? What do you feel you do better than they do? CommentsThis field is for validation purposes and should be left unchanged.